Post by parvej88 on Nov 15, 2023 9:56:53 GMT 5.5
The Performance Max campaign is currently the most popular automatic campaign in the Google Ads system. It gives advertisers very large reach, low rates per click on ads, and at the same time promises to improve conversion results. The main problem of the Performance Max campaign, like all previous automatic campaigns, is the limited ability to control it. Is it possible to optimize a Performance Max campaign? How can this be done? When is it worth implementing this type of campaign on your account.
I invite you to another episode of the MrOptim series at the board. Doesn't work? Watch on YouTube – youtube.com If you want to receive notifications about my new episodes on YouTube, click! subscribe-MrOptim What is the Performance Max campaign? First, a photo retouching few words of explanation for those who have not yet encountered the Performance Max campaign. The Performance Max campaign is addressed to customers who advertise in various Google channels, e.g. Search Engine, YouTube, Gmail, Google Maps. This is a campaign whose goal is conversion or return on advertising expenditure. The campaign itself optimizes its budgets, rates, target groups and creates creatives.
In short, Performance Max is one campaign that, based on the components provided, creates and displays our ads in many channels at the same time. So we don't have to "torment ourselves" by configuring separate campaigns for each channel. Performance Max campaign optimization Many people who, at the urging of Google a**istants, implemented Performance Max campaigns on their accounts have no idea that they can independently, manually optimize this campaign to fight for improving its results. Of course, campaign is different from optimizing a simple text campaign, but we still have a lot of possibilities. What can we do? Conversion tracking – first of all, let's make sure that we have well configured conversion tracking.
I invite you to another episode of the MrOptim series at the board. Doesn't work? Watch on YouTube – youtube.com If you want to receive notifications about my new episodes on YouTube, click! subscribe-MrOptim What is the Performance Max campaign? First, a photo retouching few words of explanation for those who have not yet encountered the Performance Max campaign. The Performance Max campaign is addressed to customers who advertise in various Google channels, e.g. Search Engine, YouTube, Gmail, Google Maps. This is a campaign whose goal is conversion or return on advertising expenditure. The campaign itself optimizes its budgets, rates, target groups and creates creatives.
In short, Performance Max is one campaign that, based on the components provided, creates and displays our ads in many channels at the same time. So we don't have to "torment ourselves" by configuring separate campaigns for each channel. Performance Max campaign optimization Many people who, at the urging of Google a**istants, implemented Performance Max campaigns on their accounts have no idea that they can independently, manually optimize this campaign to fight for improving its results. Of course, campaign is different from optimizing a simple text campaign, but we still have a lot of possibilities. What can we do? Conversion tracking – first of all, let's make sure that we have well configured conversion tracking.